Prof. Rajeev Verma

Fellow (IIM Indore) Doctoral Exchange (EGADE Business School, ITSEM, Mexico City) M.Sc. (Forest Research Institute, Dehradun)

Faculty List




Research Area

Teaching Areas
Services Marketing
B2B Marketing
Marketing Research

Research Areas
Services Innovation
Sports Marketing
Film and Distribution Marketing
Tourism and Hospitality Management
Health Marketing

Current Administrative Responsibilities
-Placement Chairperson

Workshops Conducted
-2 day workshop on “Structural Equation Modelling” for the Executive PGP Participants at IIM Indore.

Journal Publications:
Verma Rajeev & Jayasimha K. R (2013). Service Delivery Innovation Architecture: An Empirical Study of Antecedents and Outcomes, IIMB Management Review, Elsevier (forthcoming)

Verma Rajeev & Rajagopal (2013). Conceptualizing service innovation architecture: a service – strategic framework, Journal of Transnational Management, Routledge, Taylor and Francis, Vol. 18, No. 1.

Verma Rajeev, Rajagopal & Pavel Reyes Mercado (2013). Impact of service co-creation on performance of firms: The mediating role of market oriented strategies, International Journal of Services and Operations Management, Inderscience Publications, Vol. 15, No.4.

Verma Rajeev & Verma Jyoti (2013). The impact of knowledge sharing on firm performance: an empirical investigation of information technology firms, International Journal of Business Competition and Growth, Inderscience Publications, Vol. 3, No. 1.

Verma Rajeev & Verma Jyoti (2012). The role of motivation as a moderator of the job demand–burnout–performance relationship among service employees in a social marketing campaign, Decision: Journal of IIM Calcutta, Vol. 39, No. 3.

Verma Rajeev & Jayasimha K. R. (2012). Linking resource-advantage (R-A) theory and service - dominant (S-D) logic: an integrative framework of service innovation research, International Journal of Business Competition and Growth, Inderscience, Vol. 2, No.4.

Verma Rajeev (2011). New approaches to sustainable forest management: a study of service innovation in conserving forestry resources, Journal of Economics and Sustainable Development, Vol. 2, No.6.

Verma Rajeev & Verma Jyoti (2011). The role of contextual variables in successful post-merger integration: a review and future directions, European Journal of Business and Management, Vol. 3, No. 6.

Chandragupt Institute of Management Patna

Mithapur Institutional Area, Patna -800001, INDIA
Tel: 0612-2366015/034/004/062/021, 7677227923 , Fax : 0612-2366029
Admissions Office : +91-9693223405
Director's Secretariat : +91-9693227926
E-mail :
Visit us at : 

Copyright © 2016 Chandragupt Institute of Management Patna All Rights Reserved.