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Prof. Rajeev Verma

Fellow (IIM Indore) Doctoral Exchange (EGADE Business School, ITSEM, Mexico City) M.Sc. (Forest Research Institute, Dehradun)
rajeev.verma@cimp.ac.in

Faculty List

Responsibilities

Unknown


Contact

rajeev.verma@cimp.ac.in

Research Area



Teaching Areas
Services Marketing
B2B Marketing
Marketing Research

Research Areas
Services Innovation
Sports Marketing
Film and Distribution Marketing
Tourism and Hospitality Management
Health Marketing

Current Administrative Responsibilities
-Placement Chairperson

Workshops Conducted
-2 day workshop on “Structural Equation Modelling” for the Executive PGP Participants at IIM Indore.

Journal Publications:
Verma Rajeev & Jayasimha K. R (2013). Service Delivery Innovation Architecture: An Empirical Study of Antecedents and Outcomes, IIMB Management Review, Elsevier (forthcoming)

Verma Rajeev & Rajagopal (2013). Conceptualizing service innovation architecture: a service – strategic framework, Journal of Transnational Management, Routledge, Taylor and Francis, Vol. 18, No. 1.

Verma Rajeev, Rajagopal & Pavel Reyes Mercado (2013). Impact of service co-creation on performance of firms: The mediating role of market oriented strategies, International Journal of Services and Operations Management, Inderscience Publications, Vol. 15, No.4.

Verma Rajeev & Verma Jyoti (2013). The impact of knowledge sharing on firm performance: an empirical investigation of information technology firms, International Journal of Business Competition and Growth, Inderscience Publications, Vol. 3, No. 1.

Verma Rajeev & Verma Jyoti (2012). The role of motivation as a moderator of the job demand–burnout–performance relationship among service employees in a social marketing campaign, Decision: Journal of IIM Calcutta, Vol. 39, No. 3.

Verma Rajeev & Jayasimha K. R. (2012). Linking resource-advantage (R-A) theory and service - dominant (S-D) logic: an integrative framework of service innovation research, International Journal of Business Competition and Growth, Inderscience, Vol. 2, No.4.

Verma Rajeev (2011). New approaches to sustainable forest management: a study of service innovation in conserving forestry resources, Journal of Economics and Sustainable Development, Vol. 2, No.6.

Verma Rajeev & Verma Jyoti (2011). The role of contextual variables in successful post-merger integration: a review and future directions, European Journal of Business and Management, Vol. 3, No. 6.

Chandragupt Institute of Management Patna

Mithapur Institutional Area CIMP Nagar, Patna -800001, BIHAR
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E-mail: director@cimp.ac.in
Website: www.cimp.ac.in 

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