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Fellow (~Ph.D.) Indian Institute of Management Tiruchirappalli
Value co-creation, counterfeit consumption, and social media marketing
1. Rohit, Sudeep and Suresh Paul Antony* “A Value in Use Perspective of Counterfeits”Australia and New Zealand
Marketing Academy Conference (ANZMAC), Adelaide, Australia, December 2018.
2. Rohit,
Sudeep* and Suresh Paul Antony, “The Yin and the
Yang: A Value in Use Perspective of Counterfeits”,Society for Marketing
Advances Conference (SMA), Florida, USA, November 2018.
3. Som, Anirban and Sudeep
Rohit,* “The Effect of Regulatory Focus in the Context of
Moral Licensing and Moral Consistency”, Society for Marketing
Advances Conference (SMA), Florida, USA, November 2018
4. Rohit,
Sudeep and Mayank Kumar, “Service-Dominant
Logic and Value Co-Creation: “(How) Does ‘Phenomenological Hermeneutic’
Matter?”, North American Society for Marketing Education in India (NASMEI)
Conference, Manamai, India, December 2017.