- The Institute
- EXECUTIVE EDUCATION
- RESEARCH & SEMINARS
- Startup Cell
Fellow (~Ph.D.) Indian Institute of Management Tiruchirappalli
Value co-creation, counterfeit consumption, and social media marketing
1. Rohit, Sudeep and Suresh Paul Antony* “A Value in Use Perspective of Counterfeits”Australia and New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia, December 2018.
2. Rohit, Sudeep* and Suresh Paul Antony, “The Yin and the Yang: A Value in Use Perspective of Counterfeits”,Society for Marketing Advances Conference (SMA), Florida, USA, November 2018.
3. Som, Anirban and Sudeep Rohit,* “The Effect of Regulatory Focus in the Context of Moral Licensing and Moral Consistency”, Society for Marketing Advances Conference (SMA), Florida, USA, November 2018
4. Rohit, Sudeep and Mayank Kumar, “Service-Dominant Logic and Value Co-Creation: “(How) Does ‘Phenomenological Hermeneutic’ Matter?”, North American Society for Marketing Education in India (NASMEI) Conference, Manamai, India, December 2017.