All human endeavours are made possible with communication, but this is especially true in the sphere of management. An organization’s lifeline, communication, is essential at each level. An organisation with employees who can successfully interact with each other can effectively communicate with clients also. Without it, the organisation becomes dysfunctional with no clear direction. Further, understanding of science and practice of strategic business communication in order to succeed in today's competitive business environment is not optional. Likewise, understanding audiences, effectively organising ideas, choosing right media, communicating persuasively, and requisites for being effective in global business environment.