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In the rapidly changing business environment, we are consistently moving towards a digitalized world. Marketing and promotions are no longer limited to the physical realm. Several industry reports recognize the prowess of Digital Marketing in pursuing and convincing managers. This MDP is meant to enable managers new to Digital Marketing to realize its full potential. The program, therefore, covers a broad introduction to concepts related to Digital Marketing and other related issues such as Big Data.
The objectives of the MDP are:
This program would benefit anyone new to digital marketing
Rs. 70,000 plus taxes and surcharges as applicable.
Prof. Sudeep Rohit , Assistant Professor, earned his Ph.D. from the Indian Institute of Management Tiruchirappalli in 2020. Since then he is with the Marketing group at CIMP. Prof. Sudeep’s research has been published in peer reviewed international journals. At CIMP, Prof. Sudeep has offered modules on Rural Marketing, Subsistence Consumption and Digital Marketing.