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Startup Publications

Startup Publications

Published cases on startups incubated by CIMP

Name of the Startup Title of the case
AryaGo Cabs Verma, R., Sharma, A. and Verma, J. (2019), "Aryan cabs: leveraging it for rural connectivity", Emerald Emerging Markets Case Studies, Vol. 9 No. 2. https://doi.org/10.1108/EEMCS-04-2019-0085
Urban Kare Pvt. Ltd. Verma, R., Kothapalli, G.K.M. and Kumari, R. (2020), "B2B or B2C dilemma in maintenance industry: UrbanKare", Emerald Emerging Markets Case Studies, Vol. 10 No. 4. https://doi.org/10.1108/EEMCS-12-2019-0328
Happy Laundry Happy Laundry Services: What Next? Published in ‘Entrepreneurship and Regional Development’, Palgrave Macmillan, NY https://doi.org/10.1007/978-3-030-45521-7_19

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