Startup Publications

Startup Publications

Published cases on startups incubated by CIMP

Name of the Startup Title of the case
Tax Mitra Pvt. Ltd. Nigam, N., Verma, R., & Sharma, A. (2022). Tax Mitra: Easing Financial Access in Rural India. The Case Centre.
AryaGo Cabs Verma, R., Sharma, A. and Verma, J. (2019), "Aryan cabs: leveraging it for rural connectivity", Emerald Emerging Markets Case Studies, Vol. 9 No. 2.
Urban Kare Pvt. Ltd. Verma, R., Kothapalli, G.K.M. and Kumari, R. (2020), "B2B or B2C dilemma in maintenance industry: UrbanKare", Emerald Emerging Markets Case Studies, Vol. 10 No. 4.
Happy Laundry Happy Laundry Services: What Next? Published in ‘Entrepreneurship and Regional Development’, Palgrave Macmillan, NY

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