Designed for early-stage executives in sales/marketing function, this short-duration programme aims at providing the participants with an overview of the essential concepts of sales and marketing and is delivered through online sessions on weekends.

CERT-MRKT 2023 Brochure

The programme aims at helping participants understand the interplay of theory and practice in the sales/marketing function.

Case discussions, role plays, presentations, and projects

Graduates in any discipline with up to five years of experience in sales/marketing

Graduates in any discipline with up to five years of experience in sales/marketing

Duration: Three months

Delivery: Online sessions on Saturdays + one campus visit (offline)

Session distribution:

The programme covers the following topics:

• Marketing orientation
• Segmentation, targeting, and positioning
• Marketing mix
• Product-mix decisions
• Digital marketing
• Sales forecasting, sales territories, and quotas
• Personal selling
• Managing teams
• Merchandising
• Retail store operations

• Prof. (Dr.) Sudeep Rohit
• Prof. (Dr.) G K Murthy

• Rs. 30,000 + GST as applicable

Note: Registration Fee may be paid online during the registration process.

Incase of Online Transaction Failure, Registration Fee can be deposited via NEFT/RTGS/IMPS transactions:

Bank A/c name : Chandragupt Institute of Management Patna

Bank A/c No. : 2920000108100915

Bank Name & Address : Punjab National Bank, Mithapur Branch, Patna

IFSC Code : PUNB0880500

Please share your NEFT/RTGS/IMPS transaction details/screenshot to Conference Secretariat: fdpoffice@cimp.ac.in

For any clarifications, please contact Certification Office, Chandragupt Institute of Management Patna, Mithapur Institutional Area, Patna – 800001, India.
Tel: 0612-2366015/034/004/062/021
Email: fdpoffice@cimp.ac.in.