Designed for early-stage executives in sales, this short-duration programme aims at providing the participants with an overview of the essential concepts of sales and distribution channel management and is delivered through online sessions on weekends.

CERT-SALES 2023 Brochure

The programme aims at helping participants understand the art and science of sales and distribution channel management for profitable growth.

Case discussions, role plays, presentations, and projects

Graduates in any discipline with up to five years of experience in sales/marketing

Duration: Three months

Delivery: Online sessions on Saturdays + one campus visit (offline)

Session distribution:

• Rs. 30,000 + GST as applicable

Note: Registration Fee may be paid online during the registration process.

Incase of Online Transaction Failure, Registration Fee can be deposited via NEFT/RTGS/IMPS transactions:

Bank A/c name : Chandragupt Institute of Management Patna

Bank A/c No. : 2920000108100915

Bank Name & Address : Punjab National Bank, Mithapur Branch, Patna

IFSC Code : PUNB0880500

Please share your NEFT/RTGS/IMPS transaction details/screenshot to Conference Secretariat: fdpoffice@cimp.ac.in

Graduates in any discipline with up to five years of experience in sales

An indicative list of topics to be covered:

• Evolution of the marketing concept
• The sales process
• Personal selling and sales promotion
• Sales forecasting
• Designing and managing sales territories
• Setting sales quotas/targets
• Sales budget
• Managing sales teams: training, motivation, and compensation
• B2B sales
• Distribution channels
• Designing and managing channels
• Digital channels in sales

• Prof. Bidhanesh Misra
• Prof. G K Murthy

September 2023

For any clarifications, please contact Certification Office, Chandragupt Institute of Management Patna, Mithapur Institutional Area, Patna – 800001, India.
Tel: 0612-2366015/034/004/062/021
Email: fdpoffice@cimp.ac.in.