FPM Batch Profiles

Ranjani Kumari is an FPM Scholar at CIMP pursuing her research in Marketing. Her interest areas are Business Model Innovation, Entrepreneurship, green marketing, sustainability, mindful consumption, and consumer behaviour as well as special interest in literature review and meta-analysis. She has published research papers in the journal of international repute including ABDC A category journal. Her interest also includes writing case studies and has published many case studies. ORCID ID: https://orcid.org/0000-0002-3493-3162

Email: f0101@cimp.ac.in

Enrolment year: 2018

Educational Qualification:

• PGDM (2009-2011), IILM-GSM, Greater Noida
• BSc. Honours in Life Sciences (2007), IGNOU

Area of Research: Business Model Innovation, Entrepreneurship, Green marketing, sustainability, and consumer behaviour.

Publication(s) and Conference Presentation(s) Publications

• Kumari, R., Verma, R., Debata, B. R., & Ting, H. (2022). A systematic literature review on the enablers of green marketing adoption: Consumer perspective. Journal of Cleaner Production, 132852.
• Verma, J., Bhattacherjee, S. B., & Kumari, R. (2021). Convergence of leadership styles and organisational ambidexterity in the perspective of employee engagement: a proposed framework. International Journal of Business Competition and Growth, 7(3), 262-283.
• Kumari, R., Singh, A. K., Verma, R., & Fetais, A. H. M. (2022). Enablers and Challenges for E-Health Services: A Systematic Literature Review. International Journal of Electronic Government Research (IJEGR), 18(1), 1-17.
• Verma, R., Verma, J., & Kumari, R. (2022). Role of Technology Business Incubator (TBI) in Sustaining Start-Ups: The Case of Startup Incubation and Business Innovation Lab (SIBIL). In Managing Disruptions in Business (pp. 421-432). Palgrave Macmillan, Cham.
• Verma, R., Kothapalli, G. M., & Kumari, R. (2020). B2B or B2C dilemma in maintenance industry: UrbanKare. Emerald Emerging Markets Case Studies.
• Kumari, R., Nigam, N., & Verma, R. (2022). Swasthika: Reworking on Marketing-Mix. In Inclusive Businesses in Developing Economies: Converging People, Profit, and Corporate Citizenship (pp. 399-407). Cham: Springer International Publishing.
• Kumari, R. (2018). Bisleri International Goes Fizzy with Mango Fonzo. The Case Centre. https://www.thecasecentre.org/products/view?id=154838
• Kumari, R. (2018). Micromax’s EV Venture: A Prudent Business Strategy? The Case Centre. https://www.thecasecentre.org/products/view?id=154196

• Presented Case titled “Jalkafal: Delivering Local, Fresh Fish Delicacies on a Click”, at 12th International Conference on Management Cases (ICMC), organized by Birla Institute of Management Technology.
• Presented paper titled “Understanding Role of Environmental Concern in Business Model Innovation for sustainability”, at International Conference on Sustainable Goals (ICSG 2022), organized by IIM Bodh Gaya in collaboration with CEENRG of the University of Cambridge held on 16 & 17 September 2022.
• Participated in 10th AIM-AIMA Sheth Foundation Doctoral Consortium from 18th June 2022-23rd June 2022, Hosted by: Jagdish Sheth School of Management (JAGSOM).
• Participated in 9th AIM-AIMA Sheth Foundation Doctoral Consortium from 25th June 2021- 30th June 2021, Hosted by: Jagdish Sheth School of Management (JAGSOM).
• Participated in SERVSIG Doctoral Workshop: Developing High Impact Research Ideas on 10 June 2021 on topic “Consumer Contamination Concern and Value co-creation in personalized services”.
• Presented paper titled “Impact of environmental Concern and Perceived Moral Responsibility on Ecofriendly products Purchase Intention”, at 14th Great Lakes NASMEI Marketing Conference 2020, held on 21 & 22 December 2020.
• Participated in 7th Biennial INDAM Conference organized by IIM Rohtak in January 2022 with paper titled: “Understanding Factors Affecting Consumers’ Organic Buying Behavior in the context of Emerging Markets”.
• Presented paper at BIT International Conclave, ICIEM 2013 on “CRM for Internal Customer”.
• Presented paper at UGC Sponsored National Seminar organized by Ganga Devi Mahila College, Patna on “Social Impact of Female Literacy- Special Reference to Bihar”.

• Participated in a ten-day Faculty Development Program on Quantitative Data Analysis using R, organised by RV Institute of Management from 2nd to 11th November 2020.
• Participated in a five-day Workshop on Partial Least Square Structural Equation Modeling (PLS-SEM) using Smart-PLS organised by Blue-Forskning Research Academy from 16th to 20th December 2020.
• Participated in five-day workshop on Data Analysis using ADANCO & Process-Macro organised by Blue-Forskning Research Academy from 12th April -2021-18th April 2021.
• Participated in five-day workshop on Data Analysis using AMOS organised by Blue-Forskning Research Academy from 21st to 25th April 2021.
• Participated in five-day CEP on Descriptive Analytics and Data Visualization using Tableau. from 1st Feb to 5th Feb 2021.
• Participated in Case Development Workshop, organized by Chandragupt Institute of Management Patna, from 4th to 5th November 2022.

• Working as Research Assosiate for the project entitled “Implementation of Bihar Swachh Vidyalaya Puraskar (BSVP), conducted by Chandragupt Institute of Management Patna (CIMP) in collaboration with UNICEF.
• Working as Research Associate for the project entitled “A market linked multi stakeholder study to investigate the status of household handwashing practices and safely managed sanitation services (SMSS) in selected districts of Bihar”, Conducted by Chandragupt Institute of Management Patna (CIMP) in collaboration with UNICEF.
• Worked as Research faculty at Amity University Patna from April 2018 to July 2018.
• Worked as Visiting Professor at Dept. of Applied Economics and Commerce, Patna University from January 2015 to March 2018.
• Worked as Adjunct Faculty at Amity Global Business School, Patna from January 2015 to May 2016.
• Worked as Faculty of Management at Cybotech Campus from Mar. 2012 to Jan. 2015.

• Received First prize for The Case Center Best Cases Award, for Case titled “Jalkafal: Delivering Local, Fresh Fish Delicacies on a Click”, at 12th International Conference on Management Cases (ICMC), organized by Birla Institute of Management Technology.

Avi Karan is an FPM scholar at Chandragupt Institute of Management Patna in the area of Marketing. His interests are in marketing communications and consumer behaviour. Prior to joining FPM, Avi worked for 8 years with several social enterprises and developmental organizations in various capacities.

Email: f0201@cimp.ac.in

Enrolment year: 2019

Educational Qualification:

• MA in Social Entrepreneurship (2013), Tata Institute of Social Sciences, Mumbai, Maharashtra
• B. Pharmacy (2010), Birla Institute of Technology, Mesra, Ranchi, Jharkhand

Area of Research: Marketing Communications, Corporate Social Responsibility, Digital Marketing.

Publication(s) and Conference Presentation(s) Publications

• Karan., A. & Mohanty, N. (2022) “Apni Shala: Ensuring Psychosocial Wellbeing during Crisis” at Ivey Publishing, February 2022; Product no W25492
• Karan., A & Verma, Rajeev (2022) “IndianOil: Transformation to a Clean Energy Company: A Resource-based View of the Firm” in Mishra., S & Dey., A. (2022) Case Studies on Entrepreneurial Ecosystem, Sustainable Business and Stakeholder Dynamics, Bloomsbury India.
• Karan., A & Kumar, R. (2022) “The Mount School: Organizational Innovations during Pandemic” in Mishra., S & Dey., A. (2022) Case Studies on Entrepreneurial Ecosystem, Sustainable Business and Stakeholder Dynamics, Bloomsbury India.

Conference Presentations

• Mindful Consumption and Consumer Well-being in the Context of the Indian Knowledge System has been selected for presentation at the International Conference on Indian Knowledge Systems for Sustainable Well-being, organized by the School of Management Sciences, Varanasi to be held on March 4 and 5, 2023. [Accepted]
• Applying the Extended Parallel Process Model to Examine the Influence of Self-Efficacy and Dispositional Mindfulness on the Privacy Protective Intentions of Online Consumers (Co-author: Dr. G.K. Murthy. K) Presented at the 20th AIMS Conference, IIM Kozhikode on 2nd January 2023.
• Exploring the Motivations of Independent Workers on Digitally Enabled Sharing Economy Platform (Co-authors: Dr. G. K. Murthy. K. & Prof. R. Kumar) has been accepted for presentation at the International Conference on ‘Uncertainty, Social Entrepreneurship and Role of Technology at the Tata Institute of Social Sciences, Mumbai to be held on 22nd -24th February 2023 [Accepted]
• Communicating Corporate Social Responsibility on Social Media: A Systematic Literature Review (Co-author-Dr. G.K. Murthy.K.) was presented at International Conference on Corporate Social Responsibility and Inclusive Growth 2022 at Chandragupt Institute of Management Patna on 11th December 2022
• Exploring Challenges and Opportunities Associated with Tissue Culture Technology based Banana Plantation in Bihar (Co-author: Mr. Vishal Singh) was presented at the National Conference on Appropriate Technology, Chandragupt Institute of Management Patna on 11th December 2022 on 6th December 2022
• Indian Oil: Transformation to a Clean Energy Company: A Resource-based View of the Firm (Coauthor: Prof. Rajeev Verma; Center for Business Sustainability) was presented at the Forum for Collective Wisdom at 12th International Conference on Management Cases, BIMTECH, Noida (1-4th December)
• The Mount School: Organizational Innovations during Pandemic (Co-author: Prof. Rajesh Kumar) was presented at 12th International Conference on Management Cases, BIMTECH, Noida (1-4th December)
• Applying the Extended Parallel Process Model to Examine the Influence of Self-Efficacy and Dispositional Mindfulness on the Privacy Protective Intentions of Online Consumers (Co-author: Dr. G.K. Murthy. K) was accepted for presentation ANZMAC 2022 at Curtin University, Perth, Australia on 1-4th December 2022
• Examining the Role of Organizational Capabilities in Start-Ups for Business Sustainability: A Dynamic Capability View (Co-author: Dr. Rajeev Verma) was presented at International Conference on Sustainability Goals (ICSG - 2022) – IIM, Bodh Gaya on 16th and 17th September (ISBN: 978-93-5737-502-3)
• What did this Pandemic offer to Educational Social Enterprises? A Comparative Study of Social Enterprises” at International Management Conference on Post COVID Management Strategies: Recovery, Resilience & Adaptation, IIM Bodh Gaya, India, April 23rd, 2021 ISBN: 978-93-5493-533-6
• Opportunity or Adversity? What did this Pandemic offer to Educational Social Enterprises? at 1st Regional Conference on Marketing and International Business; North South University, Bangladesh, August 2022; ISSN: 2707-2878
• Presented a paper on Role of Leadership in Institution Building at the National Conference on Issues in Emerging Markets (11th November, 2019) at Chandragupt Institute of Patna

Workshops

• Attended Webinar in “Support of the Pedagogy and Research Track for NACRA 2023 & Case Pedagogy Scholarship Illustrations and Opportunities for Contributions” on January 21, 2023
• Attended workshop on “How to Get Published webinar - How to convert a dissertation into a manuscript” on 18th January 2023 by Sage Publishing.com
• Attended the Young Scholars Research Colloquium (YSRC) as part of the 9th International Communication Management Conference, 2023 at MICA
• Attended a 4-day online workshop on Smart PLS 4.00, National Institute of Construction and Management (August 2022)
• Attended a 4-weekend Online workshop on Systematic Literature Review by Skill Edge Pvt. Ltd. (July 2022) by Prof. Tina Bharti (IIM Bodh Gaya)
• Participated in Case Development Workshop, organized by Chandragupt Institute of Management Patna, from 4th to 5th November 2022.
• Attended a paper development workshop (general sessions) on Digitally Enabled Sharing Economy Models organized by the Indian Institute of Management & Australian National University on March 9th -10th of March 2022
• Attended a two-day online Pre-Conference Workshop on Research Methodology at International Management Conference, IIM Bodh Gaya, India on April 23rd & 24th, 2021
• Attended “The Digital South Asia Conference on ‘Uncertainty, Social Entrepreneurship and Role of Technology’ from January 05 to 07, 2022.

Work experience

• Educational Consultant, Centre for Social Equity and Inclusion
• Programme Coordinator, Association for Promotion of Creative Learning; The English Access Micro Scholarship Program sponsored by the Department of State, USA
• Co-Founder, Chabutra
• Academic Coordinator, Diksha Foundation
• TISS-DBS Social Entrepreneurship Fellow, Tata Institute of Social Sciences
• Trainee, CIPLA, India

Achievement(s)

• UGC NET (Management), July 2018; UGT NET (Social Work), November, 2017
• Selected as Exchange Fellow, Study of the U.S. Institutes for Scholars (SUSI)
• Awarded “Young Scholar Award ”, at 12th International Conference on Management Cases (ICMC), organized by Birla Institute of Management Technology.

Nitish Nigam is an FPM scholar at Chandragupt Institute of Management Patna in the area of Economics. With a strong foundation in Economics, Econometrics, Statistics, and Statistical Programming, he is proficient in analysing data to facilitate economic and managerial decision-making. His research focuses on climate change, technological adoption, and environmental issues. As a dedicated and ambitious individual, his modest career goal is to apply skills and knowledge to real-world problems and make meaningful contributions to society.

Email: f0301@cimp.ac.in

Enrolment year: 2020

Educational Qualification:

• MA in Economics (2020), Central University of South Bihar, Gaya, Bihar
• BA (Hons.) in Economics (2018), Patna University, Patna, Bihar

Area of Research: Environmental and Ecological Economics, Public Policy, Behavioural Economics, and Development Economics.

Publication(s) and Conference Presentation(s)
Publications

• Kumari, R., Nigam, N., & Verma, R. (2022). Swasthika: Reworking on Marketing-Mix. In Rajagopal & R. Behl (Eds.), Inclusive Businesses in Developing Economies: Converging People, Profit, and Corporate Citizenship (pp. 399–407). Springer International Publishing. https://doi.org/10.1007/978-3-031-12217-0_20
• Kumar, A., Nigam, N & Shrivastava, S (2022). Gender-Based Violence and COVID -19: The Indian Scenario. In Sandhya R. Mahapatro (Ed.), COVID-19 & Socioeconomic Challenges in India: Through the lens of Migration, Health & Gender (pp 177-194). Bookwell Publication.
• Nigam, N., Verma, R., & Sharma, A. (2022). Tax Mitra: Easing Financial Access in Rural India. The Case Centre. https://www.thecasecentre.org/products/view?id=182589

Conference Presentations

• Mindful Consumption and Consumer Well-being in the Context of the Indian Knowledge System has been selected for presentation at the International Conference on Indian Knowledge Systems for Sustainable Well-being, organised by the School of Management Sciences, Varanasi to be held on March 4 and 5, 2023. [Accepted]
• Going Green: Understanding Electric Vehicle Policies of India has been selected for presentation at 2023 Research Scholars’ Day, organised by the Department of Economic Sciences, Indian Institute of Technology Kanpur (IIT Kanpur), to be held on February 8 and 9, 2023. [Accepted]
• Exploring Electric Vehicle Adoption in India: A Discrete Choice Experiment Approach has been selected for presentation at the 9th Management Doctoral Colloquium and VGSOM Research Scholars’ Day, organised by Vinod Gupta School of Management, Indian Institute of Technology Kharagpur (IIT Kharagpur) to be held on February 1 and 2, 2023. [Accepted]
• Does democracy improve the quality of life? A Cross-Country Analysis in the National Conference on ‘Appropriate Technologies for Rural India’, organised by Chandragupt Institute of Management Patna in association with NABARD.
• Gamification Labs: Ready to Scale-up? in the 12th International Conference on Management Cases (ICMC) organised by the Birla Institute of Management Technology.
• What determines consumers’ acceptance of electric vehicles: A survey in Bihar, India in Management Case Competition (MCC 2022), organised by Chandragupt Institute of Management Patna.
• Electric Vehicle Adoption in India: Analysis of Policy and Determinants in International Conference on Sustainable Goals (ICSG 2022), organised by the Indian Institute of Management Bodh Gaya (IIM Bodh Gaya) in collaboration with CEENRG of the University of Cambridge.
• Gender-Based Violence and COVID-19: The Indian Scenario in The National Seminar on COVID-19 in India & Sustainable Development Goals: Challenges, Responses & Way forward organised by A N Sinha Institute of Social Studies, Patna.

Workshops

• Participated in the workshop on Bringing Humans Back in Case Studies on December 17, 2022, organised by Birla Institute of Management Technology, Greater Noida.
• Participated in the workshop on Qualitative Methods in Case Study Research on December 10, 2022, organised by Birla Institute of Management Technology, Greater Noida.
• Participated in the Case Development Workshop from November 04 to November 05, 2022, organised by Chandragupt Institute of Management Patna.
• Participated in the pre-conference workshop of the International Conference on Sustainable Goals (ICSG- 2022) on the theme of Applied Time Series using R from September 14 to September 15, 2022, organised by the Indian Institute of Management Bodh Caya in collaboration with CEENRG of the University of Cambridge.
• Participated in a five-day online certificate programme on Advanced Multivariate Data Analytics: Moderation and Mediation Analysis using AMOS & Process Macro from August 29 to September 2, 2022, organised by the Indian Institute of Management Visakhapatnam (IIMV).
• Participated in the Workshop on NSSO Data using SPSS and STATA from April 23 to April 27, 2022, organised by A.N. Sinha Institute of Social Studies Patna.
• Completed the four-credit course on Academic Writing offered by Dr Ajay Semalty of HNB Garhwal University and offered by SWAYAM on November 18, 2020.
• Participated in Three Days National Workshop on Application of EViews and STATA Packages for the analysis of Socio-Economic Data from March 26 to March 28 2019, organised by the Department of Economic Studies & Policy, Central University of South Bihar, Gaya.
• Participated in Two Days National Workshop on Big Data Analytics from March 14 to March 15 2019, organised by the Department of Computer Sciences and Economic Studies & Policy, Central University of South Bihar, Gaya.

Research experience
Field Survey and Report Writing
Title: Depeasantisation in Bihar: Myth or Reality
Under the supervision of Dr Abodh Kumar, this study explores the extent of depeasantisation in Bihar. Based on this, the study provides policy measures to improve the socio-economic status of small and marginal farmers.

Achievement(s)

• UGC NET, Economics (December, 2019)
• State Representative, National Youth Festival 2017
• Team Lead, National Service Scheme, Patna College Unit

Monika is an FPM scholar in Finance Area. Her current research broadly explores the green financing area. She works specially in understanding the behaviour of investors and impact of government regulations on ESG in India.

Email: f0302@cimp.ac.in

Enrolment year: 2020

Educational Qualification:

• UGC NET qualified- 2018
• M. Com. Ranchi University (Department)-2014
• B.Com. Gossner Collage, Ranchi University-2011

Area of Research: Green Financing, Responsible Investment

Publication(s) and Conference Presentation(s)
Publications

• Presented case on “Apis India private limited: Working capital benchmarking” in the management case competition.
• Presented case title “Agrifeeder Lemongrass Herbal Tea: Choice of Distribution Channel” in 12th International Conference of Management Cases (ICMC) 2022 organized by BIMTECH stared from 1st Dec to 4th Dec.
• Presented case title “Agrifeeder: A one-stop solution provider to farmers” in NCAT organized by Chandragupt Institute of Management on 6th Dec.

Workshop/s:

• Attended workshop on NSSO data using SPSS and STATA organized by A N Sinha Institute of Social Studies from 23rd April to 28th April
• Case development workshop organised by Chandragupt Institute of Management on 4th and 5th November, 2022.

Work/research experience:

• Assistant Professor (guest) at Purnia University, Purnea
• Executive at Quality and Training Department, Canara HSBC OBC Life Insurance Co. Ltd.

Awards & Honours (if any)

• Won 2nd prize in management case competition

Arayana Roy is an FPM student in the Area of HR&OB at Chandragupt Institute of Management Patna. Her current research broadly explores the CSR related HRM practices. She works specifically in understanding Employee behaviour and the impact of various policies on Employee motivation. She is also interested in the area of Gender Diversity.

Email: f0401@cimp.ac.in

Enrolment year: 2022

Educational Qualification:

• MBA (Finance and HR), ISBM University (2019)
• BA (English and Economics), University of Delhi (2017)

Area of Research: Performance Management, Diversity Management, Industrial and Organizational Psychology.

Conference Presentations

• Abstract presentation on topic Role of HR in CSR in International Conference on Corporate Social Responsibility (ICCSR 2022) held on December 10-11, 2022, organised by Chandragupt Institute of Management Patna
• Abstract presentation on topic Land Craft Agro in Management Case Competition (MCC 2022), organised by Chandragupt Institute of Management Patna

Workshop

• Participated in the Case Development Workshop from November 04 to November 05, 2022, organised by Chandragupt Institute of Management Patna

Achievement(s)

• UGC NET qualified in Labour Welfare/Personnel Management/Industrial Relations/ Labour and Social Welfare/Human Resource Management.

Divya Anand is an FPM student in Chandragupt Institute of Management Patna. Her interests include finance, sustainable finance and CSR with financial approach.

Email: f0402@cimp.ac.in

Enrolment year: 2022

Educational Qualification:

• M. Com (2022), Vanijya Mahavidyalaya, Patna University
• B. Com (2019), Magadh Mahila College, Patna University

Area of Research: Finance, Sustainable finance and CSR.

Conference Presentations

• Presented case on “Divya Card” in Management Case competition Conference held on 5th of November 2022 organised by CIMP.
• Submitted Paper Abstract on “Linkage between CSR, Sustainability Performance and Investment Decisions: Evidence from Indian Market” in International Financial Management Conference to be organised on 11th of Feb. 2023 by CIMP.

Workshop

• Investor awareness workshop held on 17th of December 2022, organised by CIMP under banner of Investor Protection Fund of NSE and BSE.
• Participated in Case development workshop held on 4th and 5th of November 2022, organised by CIMP.

Achievement(s)

• Qualified UGC NET Dec 2020 and June 2021 merged session as in February 2022.